About us
A boutique consulting and innovation firm for banking and fintech.
We help banks, credit unions, and fintechs simplify complexity and turn strategy into execution that actually works at scale.
Our mission
We partner with leaders across digital banking, payments, and customer experience to modernize products, redesign journeys, and deliver transformation that endures. Our approach blends strategic clarity with hands-on execution.
From digital product strategy and Open Banking, to branch and ATM transformation, to innovation labs and governance design — we help organizations move from ambiguity to impact with speed, discipline, and confidence.
Built on deep global experience across multiple countries, SimpleX² Labs brings structure and conviction to complex change. We believe innovation should be practical, execution should endure, and leadership should elevate both people and performance.
“Where simplicity becomes exponential.”
What makes us different
Five things our clients consistently tell us set SimpleX² Labs apart.
Builder mindset
We create, not just recommend — strategy paired with the muscle to build.
Strategy + execution
From vision to delivery, in one team. No handoffs, no decks-and-disappear.
Balanced approach
Innovation paired with strong governance, controls, and operational discipline.
Global perspective
Deep domain expertise across digital banking, payments, and multi-market transformation.
Representative impact
Proven across global institutions.
A snapshot of what disciplined transformation looks like in practice.
50%+
Efficiency gains on modernized digital payment journeys
13,000+
ATM endpoints transformed across global networks
Multi-market
Digital-first branch models launched across regions
End-to-end
Innovation labs delivering practical customer solutions
Leadership
Xerxes Dotivala
Founder & Managing Partner, SimpleX² Labs
Xerxes is a product and strategy executive with a 21-year record of leading large-scale transformation across consumer banking, digital payments, and fintech. During his career at Citi — spanning roles in the US, India, Asia-Pacific, and globally — he directed cross-functional programs that delivered sustained improvements in growth, efficiency, and customer experience.
In digital payments, he directed product strategy and execution for Citi’s US Consumer Bank, supporting more than $400 billion in annual transaction volume. He led the redesign of core money movement journeys, aligning product, technology, risk, and operations teams to deliver 50%+ efficiency gains and unlock new revenue streams through fintech partnerships.
He also established and led Citi’s Global ATM Product Management group, overseeing a $100+ million transformation of more than 13,000 ATMs across 19 countries, and led Citi’s $250+ million Smart Banking branch transformation across 19 countries. Earlier, he co-founded and led the Asia-Pacific Consumer Innovation Lab in Singapore, embedding design thinking and rapid prototyping into business strategy.
MBA, XLRI Jamshedpur · BSc Statistics, St. Xavier’s College, Mumbai · New York Metro Area
Let’s build something focused.
We’re always open to a conversation about what you’re working on and where you’re stuck.